Social Networks Can Affect Voter Turnout, Study Says

(1)Social Networks Can Affect Voter Turnout, Study Says


In this article the author focuses how social networks impact on elections.

 He says that by social networks friends of friends were influenced as well because they link with each other. The author includes the quote of James H. Fowler who is a professor of medical genetics and political science at the university that

“What we have shown here is that the online world and the real world affect one another,”

The author has point of view that the methods for mobilizing potential voters have a disappointing effect and Knocking on doors is the most effective technique; e-mail is one of the least. He says that the votes generated by the Facebook message are small Compared with the overall turnout.

(2) A 61-million-person experiment in social influence and political mobilization

Robert M. Bond1, Christopher J. Fariss1, Jason J. Jones2, Adam D. I. Kramer3, Cameron Marlow3, Jaime E. Settle1 & James H. Fowler1,

In this article the author says that a randomized controlled trial of political mobilization messages delivered to 61 million Facebook users during the 2010 US congressional elections. The results show that the messages directly influenced political self-expression, information seeking and real world voting behaviour of millions of people. Furthermore, the messages not only influenced the users who received them but also the users’ friends, and friends of friends. The effect of social transmission on real-world voting was greater than the direct effect of the messages themselves.


If I compare these two articles then I decide that the second article is better then fist because the author of the second article is near to the reality and he talks through statically point of view. He includes examples and evidence in his article. 

The author has point of view that online political mobilization can have a direct effect on political self-expression, information seeking and real-world voting behavior, and that messages including cues from

an individual’s social network are more effective than information only appeals. At the end of his article he expects that mobilization spread more effectively online through ‘strong ties’.

I personally like this article because here author tells us the method to vote by social mobilization.

When a person want to give vote. It’s very easy way by mobilization. He should search for his polling place on the U.S then he will find politics page and will click the button “I voted” then will close the page. Here you can also know about the voted numbers. 

The author describes the advantages of online political mobilization that it is validate. Although previous research suggested that online messages do not work19.

At the end I conclude that the author of this article has great knowledge about his topic and his information also shows that he has personal observation about his topic and in his article he focuses on the point of social mobilization and conclude that social mobilization in online networks is significantly more effective than informational mobilization alone because showing familiar faces to users can dramatically improve the success of a mobilization message.

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